Networking in professional work or business is absolutely critical. If you want to grow and expand, open yourself to new opportunities, then you definitely should be able to present yourself in an impeccable way toward anyone who are potential for you as a professional. One of the ways you can do this is by introducing yourself the best way you can, and give them out your name card as a way to provide them with ways to contact you in case they need your service in the future. A name card can play a really important role in creating a positive image that will benefit you in the future. Below are the important tips on how you can design a name card that is impressive.

1. Information Relevance

A name card has a very limited space. Thus, it must be used wisely. Ideally, a name card only put contact information since it is the core purpose of it. It should not include any other information that are not important. The contact information that is put on the name card should also not be too much. Only put information that are relevant and ones that are direct to you so that people can easily contact you. Commonly, a name card involves the information of name, the job title or position, phone number, and e-mail address. Some people would also choose to include the address of their office, and including this information on the name card design is also quite important and useful.

2. Name Card Legibility

The legibility of a name card heavily relies on the font, including the font style, font size, as well as font color. The font style of a name card is preferably simple. It is much better to keep away from the types of font that look fancy. These types of fonts are regarded as overly stylized and they don’t really help a name card design in being legible. Instead, they most likely will cause confusion and misunderstanding. As for the font, ideally just keep it medium. Don’t be too big, and most definitely don’t make it too small either. The text of a name card should be able to be seen from a good distance without having to strain the eyes. The color of the font must be kept in a high contrast with the background color. For example, if a background of a name card is light, then the font must be dark. This also goes the other way around. If you put light colored text on light colored background or vice versa, then the text won’t be able to be read easily and you should definitely avoid this.

3. Print Professionally

Even if you have a great name card design, it won’t be able to look good as a finished product if you don’t have your name card printed in a good place. You have to find a printing service with the right equipment that can help you achieve a high quality stock of name card at a reasonable and affordable price.

In this technology driven era, you might think that a name card is no longer relevant. However, if you are a professional, especially in business, a name card is still very much useful. In fact, it is important and regarded as a proper item to give out as you introduce yourself toward new people, especially potential business partners, clients, or even customers.

To make sure that your name card reflects your propriety as a professional, you have to design it the best way you can. Here are several things you should most definitely take note of as you design your name card so that you can impress people and put yourself under positive light.

1. Information Relevance

Many people make mistake by inputting information that are not very important and instead leave out the more critical ones. You have to put information that are important and preferably the way of contacting you the fastest so that you can quickly engage with them when they need you.

What information you should give with your name card:

  • Name
  • Job/Title/Position
  • Phone number
  • E-mail

The aforementioned information are the very basic. Lately, people also include their professional social media handle as well as website, especially for ones that need to provide their portfolio to assure people of the quality they possess.

2. Legibility

A name card’s content should be able to be read and understood easily. Ensuring the legibility of your name card can be done by paying attention to the name card’s font style, font size, and font color.

A name card’s font should not be overly stylized.  For emphasis in a certain part, it is okay. But for the entire thing, it is not preferable. Choose fonts that are simple and highly readable to avoid confusion. Also, the displayed text should not be too big but also not too small. Just make sure that it can be easily read from a reasonable distance and does not clutter the design. For the color, the right choice depends on the background of the name card. Just keep in mind that you have to make sure that the background color and the text color are of high contrast between each other to ensure legibility.

3. Paper Stock

If you want to appear more proper, professional, and elegant, you should definitely choose heavyweight or premium paper that are thicker and more durable than common paper. You can step up your game with a textured paper too. However, you should definitely consider your budget for production as well.

  • Finishes

4. Finishes can help you look more interesting, and you can even stand out more compared to other name cards. Commonly, people choose to coat their name card or even laminate it to make sure that it looks good and durable. Coating and laminating can make a name card more resistant when it comes to moisture, fold, crumpling, and tearing, and your name card can last a long time. It is especially good for name card with thinner card stock too

It is a necessity for a professional to own a name card so that it is possible to come off as proper in each attempt of creating new relations with important people, potential clients, or customers. Even though it sounds like an outdated tool, a name card is still often deemed as necessary and only proper especially in formal business. Some countries are even strict about this. So, there’s really no reason for you to not have a name card.

As you try to design a name card, you have to remember that you can’t do it without much thought. A name card’s design is important in determining whether or not it is capable of effective information delivery as well as leaving a strong impression. Here are some tips that you should take note of for name card design.

1. Content

There should be not too much information put into the design of your name card. Always remember to keep it simple, including the information provided. Still, you have to make sure that the information that you put in the design of your name card is the most relevant ones and the quickest way people can reach you. Ones that can easily lead them to you. Keep the information to a minimum, and keep it professional as well. Leave out too personal information like your home address. Keeping it to a minimum ensures a name card that looks neat and aesthetically pleasing, avoiding a design that comes off as cramped and overstuffed.

2. Font

The decisions regarding font including font type or font style, font size, and font color lead to the legibility of a name card. The content of a name card can only be seen and read if you choose the right font style, size, and color. What you have to remember about this, again, is simplicity. You don’t want to choose a font that is overly stylized or too fancy. Fonts like this don’t look nice on name cards and they don’t make it easy for people to read the content of your card. Even though you want to keep it simple, you have to still try to make it look interesting. So, find a font that is straightforward and clean yet looking sharp and professional. The content of your name card should not come in a font size that is too small or too big. Keep it modest and make it just enough to be read easily from a reasonable design. As for the color, you have to make sure that it stands out against the background color. Avoid, for example, choosing yellow text on a white background. This is difficult to read. Instead, try to do it with a black background and a yellow text. This way, the words will stand out more.

3. Quality

In order to achieve a high-quality name card, you first have to find a good printing service with a wide variety of paper stock ranging from decent one until the expensive type of paper stock that you can choose and adjust to your resources and needs. Then, you can also choose finishes to enhance the look. Experienced printing service with high-quality equipment can provide this service for you.

The time when you need to exchange contact information as you engage with other businessmen or professionals in your line of work often happens. Even though technology has advanced so much now, the use of name card is still often regarded as proper. As a professional, you must always carry a number of name card around with you in your pocket as you don’t know when the opportunity will happen.

A name card must be able to provide contact information accurately and effectively. But that’s not all. A name card must also be able to give off a good first impression so that you can get closer easier and gain greater opportunities in the future from the built relationship with other firms, potential clients or customers, other people in your profession, and so on.

Here are a few ways you can make your card stand out and come off as strong so that you can get remembered easier by people and regarded as proper.

1. Choose Bold Colors

Be brave with the choice of colors that you use for the design of your name card. Colors that are vibrant stand out more and they surely catch the attention of people a lot easier. You are free to choose between using solid color or even gradient for your name card, but make sure that all the colors that you choose work well with each other instead of looking tacky. Don’t be shy and make it full color so that your name card will look lively with them. If you represent a business or a brand that already has a designated color, then make sure to include that in your design for a subtle brand awareness promotion.

2. Card Stock

Don’t be average. You can choose premium quality card stock for your name card printing. Premium card stock are thicker and more durable than normal papers, but they also cost slightly more. However, this is worth it. They usually give off a different look and feel and they can produce sharper images or graphics if there is any. They can also work well with certain types of finishes that don’t really work on lightweight papers, such as embossing or debossing that can really make your name card look a lot more elegant and expensive.

3. Finishes

There are many different types of finishes as an extra final touch that you can choose for your name card after the printing process. Commonly, people choose to coat their name card so that it will look shiny and even more durable because with coating, your name card will be resistant to water better than not. Other types of finishes that you can choose are embossing, debossing, die-cutting, laminating, and others.

Tips: Never try to print your name card on your own, especially with limited equipment like a common office printer. Always hand the design of your name card over to a reputable printing service so you can get a stack of outstanding looking name card that supports the professional image you seek as you hand them out to the recipient of your choice.

To acquire high quality name card that can impress the recipients of it, you have to first design it the best way possible. Then, you have to find a good printing service that can provide high quality printing for name cards as well as finishes to make the final product look better.

The designing and printing process are equally important, because with a good design that considers the printing process, you can get an outstanding result. If you only prioritize one, then you won’t get a name card that is good enough to leave a strong and lasting impression upon its recipient.

To design a name card that can support high quality printing, here are the things you have to know:

1. Text and Graphics

Pay attention to the cut line. Remember to keep the text and artworks of your name card to be positioned at the very least 1/8 inches from the edges of the name card to avoid it getting trimmed from getting too close to the ends of the card. Even with the bleed area, it is better to keep this distance in mind.

2. Bleed area

What is a bleed area? Well, a bleed area is an area around the frame or edges of the name card that is purposely left blank. This part will help the printing service in the name card trimming process to avoid getting any part of the naem card from getting cut off. This can also help you to get uniform name card with accurate size and shape. The required size of bleed area may vary depending on the printing service so you always have to check with the printing service and ask them the measurement that they need for an ideal bleed area.

3. Background and border

To avoid getting a blank or clear part of the name card upon printing, you have to design the border and background of the name card to be over the edges of the designated side.

4. Design Resolution

Always work in 300 dpi. This resolution ensures high quality printing where you will get a sharp and crisp image that can make your name card look proper and professional. If you are not really sure whether or not your design will do well upon printing, then you should try zooming it all the way to 600%. This trick will help you see the quality that you will get after you print your name card. If it gets stretched or pixelated, then your name card will most likely get a bad quality. If so, then you have to change any element in your design that has a low resolution so that it can look good no matter what size of name card you print in.

5. Color Process

There are two color processing that are most popular, which are the RGB and CMYK. RGB colors are often found displayed on your monitor, and usually is the default for designing software. However, it is not very ideal to design in RGB because the printer for producing name cards will print the design in CMYK colors. With this difference, you won’t be able to get accurate colors in the final product. So match up the colors you use for design and the colors used by the printer inks.

Prepare These Before You Submit Your Name Card Design to a Printing Shop

Using the service of a printing shop is the best decision when it comes down to making name cards for professional purposes, such as business. Printing services are reliable and they are capable to print in a large number within a short time in a  high quality.

To put it simply, all you have to do to have your name card processed is that you only need to hand in the design of the card to the printing shop. However, you have to make sure that your design has already accounted for the important things to ensure the quality of the name card.

1. Text and Graphics

For this aspect, you have to pay attention to the cutline. The design of your name card is better if the text and artwork are positioned at the very least 1/8 inches away from the edges of the design. This will ensure that the content to not get accidentally cut during the trimming process due to being too close to the edge.

2. Bleed Area

Making sure that your design already includes a bleed area also helps in avoiding getting the content of your name card from getting cut off. Bleed area is the area that is left blank for the trimming process after your name cards are printed. This blank area covers the sides around the cards. Before you submit your decision, you have to convert your design to PDF to make sure that nothing changes or shifts when the file is opened on a different computer. Always ask for the ideal bleed area that the printing service wants before you start designing your name card.

3. Background and Border

The background and border (if there is) of the name card design should go over the edges of the designated side so that later on when printed, there won’t be any clear/blank part that ruins the aesthetic of the design.

5. Resolution

Pay attention to the resolution of graphics or images that you use in the design of your name card. Any images inserted must be of high quality, meaning that it has a resolution of a minimum 300 dpi. This is to avoid the image from getting stretched or pixelated once it gets printed. Try to zoom in to 600% as you design your name card to see if the image still retains its sharp quality. If not, then you shouldn’t use it and find a higher quality image with better resolution.

6. Color Combinations

Printers usually use CMYK color combination for their inks, meaning that they mix the color cyan, magenta, yellow, and black to create more colors according to the design of the name card. However, if you design it in RGB color that is commonly used in design software or application, the color may come out different once printed. To avoid this, make sure that you match the color combination and change it from RGB to CMYK. This way, you’re designing in colors that are more accurate and the result will be more satisfactory in the end.

Name card printing involves many aspects which each are equally important. A lot of people mostly emphasize on how critical a good design is, but it is not the only thing that makes a name card look good. A well made name card is also supported by the quality of the card stock or paper quality, as well as the finishes chosen as the final touch.

There are several finishes that are popular, such as embossing, debossing, UV filter, giving the card a fold, die cutting, and of course, coating.

Coating is possibly the most well known one because it is simple and it gives a nice touch. There are several types of coating itself, which are glossy, matte, and uncoated. Now, you may be wondering what are the differences and when to decide to use which for your name card?

1. Glossy

A glossy finish makes a smoother and slicker surface that gives off a professional image to your name card. By adding this finish, your name card can stand out from the others, because there is an extra feel to its touch. Not only that it makes the name card stand out, a glossy finish also extends the durability of the name card, because the glossy coating gives an extra thickness to the card stock. With a glossy finish, your card will be more resistant to dust and moisture, thus it won’t get dirty and tear so easily.

2. Matte

A matte finish means that your card will be smooth and not glossy. This gives off a different feel of elegance compared to the glossy finish. It will feel softer and rather dull, in a good way. The texture will be different, and it will be possible to write on this card for extra information if required, unlike a matte finish where it is not possible to write down something with a pen easily. This type of finish can also be accompanied by debossing or embossing finish to add more texture and make your card look more formal and professional.

3. Uncoated

Of course, you can also choose to not coat your card and leave it as it is. The uncoated paper soaks more printer ink depends on the type of paper or card stock chosen, and it dries quicker. However, there is a chance that it gets torn or worn down easier, because there is no protective layer for this card. It is best to choose a card stock that is a little thicker and textured to give it extra touch for a slightly stronger impression.

Try to combine these coating with other types of finishes to create a better look for a card that can give off a stronger impression toward the recipient. Other than the finish itself, you have to make sure that the choice of card for the name card is right and appropriate, along with the design so that everything can work well together in the same goal of creating the look and impression that you desire for your identity.

There are a lot of aspects you need to pay attention to in creating a name card, from the design, the card stock, and the finishes. Finishes are something that a lot of people often forget. Most of the time, they are already satisfied with the design and choice of card stock that they forgot they can enhance the quality of their name card by adding a final touch by choosing the right finish for their name card.

It is common knowledge especially among professionals that a good name card is necessary. What is meant by good name card is not only a name card that is designed well, but is also effective in providing people with your contact information. A name card can look nice, but it is not always effective. So, how can you get a name card that appears attractive and at the same time can do its job well? Here are several useful tips that you must remember and take note of as you design your own professional name card.