Networking in professional work or business is absolutely critical. If you want to grow and expand, open yourself to new opportunities, then you definitely should be able to present yourself in an impeccable way toward anyone who are potential for you as a professional. One of the ways you can do this is by introducing yourself the best way you can, and give them out your name card as a way to provide them with ways to contact you in case they need your service in the future. A name card can play a really important role in creating a positive image that will benefit you in the future. Below are the important tips on how you can design a name card that is impressive.

1. Information Relevance

A name card has a very limited space. Thus, it must be used wisely. Ideally, a name card only put contact information since it is the core purpose of it. It should not include any other information that are not important. The contact information that is put on the name card should also not be too much. Only put information that are relevant and ones that are direct to you so that people can easily contact you. Commonly, a name card involves the information of name, the job title or position, phone number, and e-mail address. Some people would also choose to include the address of their office, and including this information on the name card design is also quite important and useful.

2. Name Card Legibility

The legibility of a name card heavily relies on the font, including the font style, font size, as well as font color. The font style of a name card is preferably simple. It is much better to keep away from the types of font that look fancy. These types of fonts are regarded as overly stylized and they don’t really help a name card design in being legible. Instead, they most likely will cause confusion and misunderstanding. As for the font, ideally just keep it medium. Don’t be too big, and most definitely don’t make it too small either. The text of a name card should be able to be seen from a good distance without having to strain the eyes. The color of the font must be kept in a high contrast with the background color. For example, if a background of a name card is light, then the font must be dark. This also goes the other way around. If you put light colored text on light colored background or vice versa, then the text won’t be able to be read easily and you should definitely avoid this.

3. Print Professionally

Even if you have a great name card design, it won’t be able to look good as a finished product if you don’t have your name card printed in a good place. You have to find a printing service with the right equipment that can help you achieve a high quality stock of name card at a reasonable and affordable price.

What You Can Do to Acquire Professional Looking Name Cards

Business relation is one of the crucial aspects of running a business that needs to be maintained for a long time. Business relation does not only involve business to business relationship, but also your business with your customers. As you try to create and maintain good business relationship, you have to first at least try to make a good first impression. If you claim to be professional, you have to be able to bring out the best in you and do it like professionals do. Always remember to bring a name card and give it out to people so that they can know ways to contact you easily in case they need your product, service, or any sort of affiliation with you.

For that, a name card needs to look not only attractive but also easily informative. It must be able to provide information in an effective way and has a design that does not confuse the reader or recipient of the card.

Here are a few things that you need to remember while you design your card and review it before the printing process so that you can get a good and satisfactory name card.

1. Business Based Design

The design of your name card will look more appropriate if the layout and design theme match the kind of business that you are running or representing. With this, people will have an easier time associating your name card with your business, and so they can remember about you better. A good professional name card is specific and straightforward. This kind of name card can leave a stronger impression toward anyone who sees, especially if presented with a good way of communicating.

2. Design Layout and Theme

After planning the theme, it is time to actually start implementing it and designing it in the software.

What you have to pay attention the most in the designing step is first the theme including what color schemes or palettes that you want to use, and the layout that accommodates all the necessary information that needs to be present on your name card.

3. Paper Stock and Finishes

A good design pays attention to not only the display but the overall quality, including the type of paper stock and finishes that is chosen at the end of it. Professional name cards are better printed on heavyweight paper that has premium quality. This type of paper is generally thicker than the normal type of paper. Thus, it is more durable and it can last longer. However, of course, heavyweight paper stock is more expensive than lightweight paper. If you choose a lightweight paper, you have to make sure that you choose a type of finish that can reinforce the quality as well as durability of the name card, such as coating and laminating. These types of finishes are also available for heavyweight paper, and they can really make your name card look much better. You can even choose to emboss or deboss your name card and this option is more suitable for heavyweight paper. So you have to make sure that the finish that you choose can work on the type of paper stock of your choice as well.

In this technology driven era, you might think that a name card is no longer relevant. However, if you are a professional, especially in business, a name card is still very much useful. In fact, it is important and regarded as a proper item to give out as you introduce yourself toward new people, especially potential business partners, clients, or even customers.

To make sure that your name card reflects your propriety as a professional, you have to design it the best way you can. Here are several things you should most definitely take note of as you design your name card so that you can impress people and put yourself under positive light.

1. Information Relevance

Many people make mistake by inputting information that are not very important and instead leave out the more critical ones. You have to put information that are important and preferably the way of contacting you the fastest so that you can quickly engage with them when they need you.

What information you should give with your name card:

  • Name
  • Job/Title/Position
  • Phone number
  • E-mail

The aforementioned information are the very basic. Lately, people also include their professional social media handle as well as website, especially for ones that need to provide their portfolio to assure people of the quality they possess.

2. Legibility

A name card’s content should be able to be read and understood easily. Ensuring the legibility of your name card can be done by paying attention to the name card’s font style, font size, and font color.

A name card’s font should not be overly stylized.  For emphasis in a certain part, it is okay. But for the entire thing, it is not preferable. Choose fonts that are simple and highly readable to avoid confusion. Also, the displayed text should not be too big but also not too small. Just make sure that it can be easily read from a reasonable distance and does not clutter the design. For the color, the right choice depends on the background of the name card. Just keep in mind that you have to make sure that the background color and the text color are of high contrast between each other to ensure legibility.

3. Paper Stock

If you want to appear more proper, professional, and elegant, you should definitely choose heavyweight or premium paper that are thicker and more durable than common paper. You can step up your game with a textured paper too. However, you should definitely consider your budget for production as well.

  • Finishes

4. Finishes can help you look more interesting, and you can even stand out more compared to other name cards. Commonly, people choose to coat their name card or even laminate it to make sure that it looks good and durable. Coating and laminating can make a name card more resistant when it comes to moisture, fold, crumpling, and tearing, and your name card can last a long time. It is especially good for name card with thinner card stock too

It is a necessity for a professional to own a name card so that it is possible to come off as proper in each attempt of creating new relations with important people, potential clients, or customers. Even though it sounds like an outdated tool, a name card is still often deemed as necessary and only proper especially in formal business. Some countries are even strict about this. So, there’s really no reason for you to not have a name card.

As you try to design a name card, you have to remember that you can’t do it without much thought. A name card’s design is important in determining whether or not it is capable of effective information delivery as well as leaving a strong impression. Here are some tips that you should take note of for name card design.

1. Content

There should be not too much information put into the design of your name card. Always remember to keep it simple, including the information provided. Still, you have to make sure that the information that you put in the design of your name card is the most relevant ones and the quickest way people can reach you. Ones that can easily lead them to you. Keep the information to a minimum, and keep it professional as well. Leave out too personal information like your home address. Keeping it to a minimum ensures a name card that looks neat and aesthetically pleasing, avoiding a design that comes off as cramped and overstuffed.

2. Font

The decisions regarding font including font type or font style, font size, and font color lead to the legibility of a name card. The content of a name card can only be seen and read if you choose the right font style, size, and color. What you have to remember about this, again, is simplicity. You don’t want to choose a font that is overly stylized or too fancy. Fonts like this don’t look nice on name cards and they don’t make it easy for people to read the content of your card. Even though you want to keep it simple, you have to still try to make it look interesting. So, find a font that is straightforward and clean yet looking sharp and professional. The content of your name card should not come in a font size that is too small or too big. Keep it modest and make it just enough to be read easily from a reasonable design. As for the color, you have to make sure that it stands out against the background color. Avoid, for example, choosing yellow text on a white background. This is difficult to read. Instead, try to do it with a black background and a yellow text. This way, the words will stand out more.

3. Quality

In order to achieve a high-quality name card, you first have to find a good printing service with a wide variety of paper stock ranging from decent one until the expensive type of paper stock that you can choose and adjust to your resources and needs. Then, you can also choose finishes to enhance the look. Experienced printing service with high-quality equipment can provide this service for you.

The time when you need to exchange contact information as you engage with other businessmen or professionals in your line of work often happens. Even though technology has advanced so much now, the use of name card is still often regarded as proper. As a professional, you must always carry a number of name card around with you in your pocket as you don’t know when the opportunity will happen.

A name card must be able to provide contact information accurately and effectively. But that’s not all. A name card must also be able to give off a good first impression so that you can get closer easier and gain greater opportunities in the future from the built relationship with other firms, potential clients or customers, other people in your profession, and so on.

Here are a few ways you can make your card stand out and come off as strong so that you can get remembered easier by people and regarded as proper.

1. Choose Bold Colors

Be brave with the choice of colors that you use for the design of your name card. Colors that are vibrant stand out more and they surely catch the attention of people a lot easier. You are free to choose between using solid color or even gradient for your name card, but make sure that all the colors that you choose work well with each other instead of looking tacky. Don’t be shy and make it full color so that your name card will look lively with them. If you represent a business or a brand that already has a designated color, then make sure to include that in your design for a subtle brand awareness promotion.

2. Card Stock

Don’t be average. You can choose premium quality card stock for your name card printing. Premium card stock are thicker and more durable than normal papers, but they also cost slightly more. However, this is worth it. They usually give off a different look and feel and they can produce sharper images or graphics if there is any. They can also work well with certain types of finishes that don’t really work on lightweight papers, such as embossing or debossing that can really make your name card look a lot more elegant and expensive.

3. Finishes

There are many different types of finishes as an extra final touch that you can choose for your name card after the printing process. Commonly, people choose to coat their name card so that it will look shiny and even more durable because with coating, your name card will be resistant to water better than not. Other types of finishes that you can choose are embossing, debossing, die-cutting, laminating, and others.

Tips: Never try to print your name card on your own, especially with limited equipment like a common office printer. Always hand the design of your name card over to a reputable printing service so you can get a stack of outstanding looking name card that supports the professional image you seek as you hand them out to the recipient of your choice.

Promoting your business with creative marketing campaign is very important to ensure the continuity of your business. Are you worried about not having enough budget to do a proper marketing campaign? Or are you trying to save up more cash for other important things, such as the core operation of your business? Don’t worry, you can try out one of the most reliable low cost alternative to marketing using flyer as your marketing tool.

Flyer is still popular among many businesses from small to big, making flyer printing as one of the most requested service in a printing service.

Choosing a quality printing service or printing shop is important, but before that, you have to make sure that you have an outstanding flyer design so that you can market your business or product well.

If you are one of the people who are not familiar with designing software, there’s no need to fret. These days, there are a online templates that you can get for free. They are open to be adjusted the way you want it to be and they are certainly beginner friendly.

Now, all you have to do is understand what you should do to get a good flyer design.

1. Focal Point

This is an important part that needs to be present on your flyer. It needs to do more than just be there. A focal point of a flyer, which is the headline of it, must be able to attract potential customers that you hand out your flyer to. The headline or focal point of your flyer should be the unique part of your flyer, designed in large font and usually bold to attract more people’s attention. You can even use the help of images that can make it look more interesting. The color choice for a flyer is also important so that it can pop out more upon printing and definitely catch the attention of the flyer recipient. The color of the headline part of the flyer should be of high contrast with the background color. If the background is light, then you should choose dark color for the text so that it can be easily read, too. For example, if the background of the flyer is white, then black would work perfectly because the colors are of high contrast with each other. The focal point of your flyer also needs to ‘look’ nice. Meaning that it has to have a font style that is attractive yet not too overbearing. Definitely avoid using fonts that are overly designed because they can’t be easily read, let alone understood.

2. Emphasize on Benefits

In order to be able to make an interesting marketing campaign, you also have to know about how to distribute it because a good design and quality printing are not enough. Promote what are the good or positive benefits that customers can get if they use your service, product, or engage with your business as you hand out your flyer. You also have to make sure that the good points are included in the flyer design. It is important to maintain company image.

3. Be Unique

Try to be interesting not only in the way you distribute your flyer, but also definitely in your design. What you can do to make your design more interesting is by using call to action sentence or make it into a discount coupon. People will be interested in your flyer more that way, and it is less likely that your flyer will get thrown away because it will be useful for them to redeem their discount with your flyer.

Choosing the right color type of font, font size, and the right supporting graphics and images are very important in designing a name card. They make a name card look nice. But you also have to remember that there are other aspects that you have to know and remember as you design a name card so that it can be suitable for high quality printing so that you can get a name card that does not only look good but also has a great quality in general.

1. Bleed Area

Bleed area in the design of a name card is very important. Bleed area is the area that is left blank around the edges or the frame of the name card, usually a couple millimeters. This area is useful during the name card trimming process after them getting printed out. With a bleed area, it will be much easier to cut the name card into uniform sizes. If you don’t include this in the design, there is a chance that an important part of the design will get cut in the trimming process and surely you don’t want that. So make sure you remember about this so that you can get a stack of name card that are accurately sized. Different printing services may need different measurement of bleed area, so you can try to ask them first before designing your name card so that you can know the measurement of bleed area that you will need to include in the design that you do.

2. Color Processing

It is best to design your name card in four color processing, using the CMYK colors. CMYK colors are the basic four colors consisting of cyan, magenta, yellow, and black that will be mixed to produce other colors in the spectrum. The CMYK colors or the four color processing is the color processing that is used by printer inks. Meanwhile, design software usually has the default option of RGB colors. First before you start designing, you should switch the colors to CMYK. Or if you already design it in RGB, then you should definitely convert them into CMYK. Designing in CMYK and printing in the same color processing ensures accurate color production and more satisfactory result. If you design in RGB and print with CMYK, perhaps some colors won’t come out the way you want it to be. So, to avoid this, remember to check the color processing that you use firsthand.

3. High Resolution

Surely, you want to get a name card that looks sharp and crisp so that you can give off that professional and proper impression. To do this, high quality printing with state of the art equipment is not enough. You have to first make sure that you are designing in a resolution that supports high quality printing. All images, graphics, and other design elements that are included in the design of your name card should be of 300 dpi for this so that nothing will get pixellated or stretched upon printing.