Promoting your business with creative marketing campaign is very important to ensure the continuity of your business. Are you worried about not having enough budget to do a proper marketing campaign? Or are you trying to save up more cash for other important things, such as the core operation of your business? Don’t worry, you can try out one of the most reliable low cost alternative to marketing using flyer as your marketing tool.

Flyer is still popular among many businesses from small to big, making flyer printing as one of the most requested service in a printing service.

Choosing a quality printing service or printing shop is important, but before that, you have to make sure that you have an outstanding flyer design so that you can market your business or product well.

If you are one of the people who are not familiar with designing software, there’s no need to fret. These days, there are a online templates that you can get for free. They are open to be adjusted the way you want it to be and they are certainly beginner friendly.

Now, all you have to do is understand what you should do to get a good flyer design.

1. Focal Point

This is an important part that needs to be present on your flyer. It needs to do more than just be there. A focal point of a flyer, which is the headline of it, must be able to attract potential customers that you hand out your flyer to. The headline or focal point of your flyer should be the unique part of your flyer, designed in large font and usually bold to attract more people’s attention. You can even use the help of images that can make it look more interesting. The color choice for a flyer is also important so that it can pop out more upon printing and definitely catch the attention of the flyer recipient. The color of the headline part of the flyer should be of high contrast with the background color. If the background is light, then you should choose dark color for the text so that it can be easily read, too. For example, if the background of the flyer is white, then black would work perfectly because the colors are of high contrast with each other. The focal point of your flyer also needs to ‘look’ nice. Meaning that it has to have a font style that is attractive yet not too overbearing. Definitely avoid using fonts that are overly designed because they can’t be easily read, let alone understood.

2. Emphasize on Benefits

In order to be able to make an interesting marketing campaign, you also have to know about how to distribute it because a good design and quality printing are not enough. Promote what are the good or positive benefits that customers can get if they use your service, product, or engage with your business as you hand out your flyer. You also have to make sure that the good points are included in the flyer design. It is important to maintain company image.

3. Be Unique

Try to be interesting not only in the way you distribute your flyer, but also definitely in your design. What you can do to make your design more interesting is by using call to action sentence or make it into a discount coupon. People will be interested in your flyer more that way, and it is less likely that your flyer will get thrown away because it will be useful for them to redeem their discount with your flyer.

Choosing the right color type of font, font size, and the right supporting graphics and images are very important in designing a name card. They make a name card look nice. But you also have to remember that there are other aspects that you have to know and remember as you design a name card so that it can be suitable for high quality printing so that you can get a name card that does not only look good but also has a great quality in general.

1. Bleed Area

Bleed area in the design of a name card is very important. Bleed area is the area that is left blank around the edges or the frame of the name card, usually a couple millimeters. This area is useful during the name card trimming process after them getting printed out. With a bleed area, it will be much easier to cut the name card into uniform sizes. If you don’t include this in the design, there is a chance that an important part of the design will get cut in the trimming process and surely you don’t want that. So make sure you remember about this so that you can get a stack of name card that are accurately sized. Different printing services may need different measurement of bleed area, so you can try to ask them first before designing your name card so that you can know the measurement of bleed area that you will need to include in the design that you do.

2. Color Processing

It is best to design your name card in four color processing, using the CMYK colors. CMYK colors are the basic four colors consisting of cyan, magenta, yellow, and black that will be mixed to produce other colors in the spectrum. The CMYK colors or the four color processing is the color processing that is used by printer inks. Meanwhile, design software usually has the default option of RGB colors. First before you start designing, you should switch the colors to CMYK. Or if you already design it in RGB, then you should definitely convert them into CMYK. Designing in CMYK and printing in the same color processing ensures accurate color production and more satisfactory result. If you design in RGB and print with CMYK, perhaps some colors won’t come out the way you want it to be. So, to avoid this, remember to check the color processing that you use firsthand.

3. High Resolution

Surely, you want to get a name card that looks sharp and crisp so that you can give off that professional and proper impression. To do this, high quality printing with state of the art equipment is not enough. You have to first make sure that you are designing in a resolution that supports high quality printing. All images, graphics, and other design elements that are included in the design of your name card should be of 300 dpi for this so that nothing will get pixellated or stretched upon printing.

Name card printing involves many aspects which each are equally important. A lot of people mostly emphasize on how critical a good design is, but it is not the only thing that makes a name card look good. A well made name card is also supported by the quality of the card stock or paper quality, as well as the finishes chosen as the final touch.

There are several finishes that are popular, such as embossing, debossing, UV filter, giving the card a fold, die cutting, and of course, coating.

Coating is possibly the most well known one because it is simple and it gives a nice touch. There are several types of coating itself, which are glossy, matte, and uncoated. Now, you may be wondering what are the differences and when to decide to use which for your name card?

1. Glossy

A glossy finish makes a smoother and slicker surface that gives off a professional image to your name card. By adding this finish, your name card can stand out from the others, because there is an extra feel to its touch. Not only that it makes the name card stand out, a glossy finish also extends the durability of the name card, because the glossy coating gives an extra thickness to the card stock. With a glossy finish, your card will be more resistant to dust and moisture, thus it won’t get dirty and tear so easily.

2. Matte

A matte finish means that your card will be smooth and not glossy. This gives off a different feel of elegance compared to the glossy finish. It will feel softer and rather dull, in a good way. The texture will be different, and it will be possible to write on this card for extra information if required, unlike a matte finish where it is not possible to write down something with a pen easily. This type of finish can also be accompanied by debossing or embossing finish to add more texture and make your card look more formal and professional.

3. Uncoated

Of course, you can also choose to not coat your card and leave it as it is. The uncoated paper soaks more printer ink depends on the type of paper or card stock chosen, and it dries quicker. However, there is a chance that it gets torn or worn down easier, because there is no protective layer for this card. It is best to choose a card stock that is a little thicker and textured to give it extra touch for a slightly stronger impression.

Try to combine these coating with other types of finishes to create a better look for a card that can give off a stronger impression toward the recipient. Other than the finish itself, you have to make sure that the choice of card for the name card is right and appropriate, along with the design so that everything can work well together in the same goal of creating the look and impression that you desire for your identity.

There are a lot of aspects you need to pay attention to in creating a name card, from the design, the card stock, and the finishes. Finishes are something that a lot of people often forget. Most of the time, they are already satisfied with the design and choice of card stock that they forgot they can enhance the quality of their name card by adding a final touch by choosing the right finish for their name card.

It is common knowledge especially among professionals that a good name card is necessary. What is meant by good name card is not only a name card that is designed well, but is also effective in providing people with your contact information. A name card can look nice, but it is not always effective. So, how can you get a name card that appears attractive and at the same time can do its job well? Here are several useful tips that you must remember and take note of as you design your own professional name card.