What You Can Do to Acquire Professional Looking Name Cards

Business relation is one of the crucial aspects of running a business that needs to be maintained for a long time. Business relation does not only involve business to business relationship, but also your business with your customers. As you try to create and maintain good business relationship, you have to first at least try to make a good first impression. If you claim to be professional, you have to be able to bring out the best in you and do it like professionals do. Always remember to bring a name card and give it out to people so that they can know ways to contact you easily in case they need your product, service, or any sort of affiliation with you.

For that, a name card needs to look not only attractive but also easily informative. It must be able to provide information in an effective way and has a design that does not confuse the reader or recipient of the card.

Here are a few things that you need to remember while you design your card and review it before the printing process so that you can get a good and satisfactory name card.

1. Business Based Design

The design of your name card will look more appropriate if the layout and design theme match the kind of business that you are running or representing. With this, people will have an easier time associating your name card with your business, and so they can remember about you better. A good professional name card is specific and straightforward. This kind of name card can leave a stronger impression toward anyone who sees, especially if presented with a good way of communicating.

2. Design Layout and Theme

After planning the theme, it is time to actually start implementing it and designing it in the software.

What you have to pay attention the most in the designing step is first the theme including what color schemes or palettes that you want to use, and the layout that accommodates all the necessary information that needs to be present on your name card.

3. Paper Stock and Finishes

A good design pays attention to not only the display but the overall quality, including the type of paper stock and finishes that is chosen at the end of it. Professional name cards are better printed on heavyweight paper that has premium quality. This type of paper is generally thicker than the normal type of paper. Thus, it is more durable and it can last longer. However, of course, heavyweight paper stock is more expensive than lightweight paper. If you choose a lightweight paper, you have to make sure that you choose a type of finish that can reinforce the quality as well as durability of the name card, such as coating and laminating. These types of finishes are also available for heavyweight paper, and they can really make your name card look much better. You can even choose to emboss or deboss your name card and this option is more suitable for heavyweight paper. So you have to make sure that the finish that you choose can work on the type of paper stock of your choice as well.

In this technology driven era, you might think that a name card is no longer relevant. However, if you are a professional, especially in business, a name card is still very much useful. In fact, it is important and regarded as a proper item to give out as you introduce yourself toward new people, especially potential business partners, clients, or even customers.

To make sure that your name card reflects your propriety as a professional, you have to design it the best way you can. Here are several things you should most definitely take note of as you design your name card so that you can impress people and put yourself under positive light.

1. Information Relevance

Many people make mistake by inputting information that are not very important and instead leave out the more critical ones. You have to put information that are important and preferably the way of contacting you the fastest so that you can quickly engage with them when they need you.

What information you should give with your name card:

  • Name
  • Job/Title/Position
  • Phone number
  • E-mail

The aforementioned information are the very basic. Lately, people also include their professional social media handle as well as website, especially for ones that need to provide their portfolio to assure people of the quality they possess.

2. Legibility

A name card’s content should be able to be read and understood easily. Ensuring the legibility of your name card can be done by paying attention to the name card’s font style, font size, and font color.

A name card’s font should not be overly stylized.  For emphasis in a certain part, it is okay. But for the entire thing, it is not preferable. Choose fonts that are simple and highly readable to avoid confusion. Also, the displayed text should not be too big but also not too small. Just make sure that it can be easily read from a reasonable distance and does not clutter the design. For the color, the right choice depends on the background of the name card. Just keep in mind that you have to make sure that the background color and the text color are of high contrast between each other to ensure legibility.

3. Paper Stock

If you want to appear more proper, professional, and elegant, you should definitely choose heavyweight or premium paper that are thicker and more durable than common paper. You can step up your game with a textured paper too. However, you should definitely consider your budget for production as well.

  • Finishes

4. Finishes can help you look more interesting, and you can even stand out more compared to other name cards. Commonly, people choose to coat their name card or even laminate it to make sure that it looks good and durable. Coating and laminating can make a name card more resistant when it comes to moisture, fold, crumpling, and tearing, and your name card can last a long time. It is especially good for name card with thinner card stock too

Flyer is one of the greatest tool to get a message across toward your target audience. Whatever you want to promote or let them know, a flyer can spread the words around for you. All you have to do is create a good design that can communicate effectively with them and get them printed, then there you have it; a cost effective yet versatile marketing tool that can reach your target audience in a quick way.

You can design your flyer on your own, or you can find a graphic designer to do the work for you. At the end of the day, just make sure that everything goes according to your plan and has the look that you want so that it can be satisfactory upon printing.

When it comes to the printing process, it is important to remember that you have to find a printing service that is reliable. Since you need your flyer in a large quantity, it is best to let the job to be done by a printing service instead of doing it on your own. Moreover, you won’t be able to get a high quality flyer if you try to produce it with an office printer. Here are several reasons why you should definitely use the service of a professional printing service for the production of your flyer.

1. Speedy service

A professional printing service is experienced and used to producing a large number of order at a time. They can provide you good customer service that ensures quick response and effective service so that you can get the best result according to what you want. A printing service has the latest equipment that is suitable for the printing of your flyer in high quality. They are quick and able to produce your orders in a short time, even if you make bulk order.

2. High Quality Outcome

A processional printing service can get you high quality flyer like no other. A professional printing service with their appropriate equipment will ensure that your flyer comes in high quality. Since they are also experienced, the people in the printing service can be consulted for any confusion that you have regarding the design of the flyer to make sure that it is suitable for high quality printing. Not only that, but they will able to give you inputs regarding how you can make better looking flyers by offering you a variety of paper stock options, finishes, inks, and other printing related things that may make a difference for the quality of your flyer.

3. Cost efficient Working with a professional printing service can help you save up money because they are able to offer you a better price deal if you order in bulk that in the end gives you lower price for each sheet of flyer. Some printing service can even be contacted online and all agreements can be done virtually without having you to go back and forth there. With this, you can save up transport money

It is a necessity for a professional to own a name card so that it is possible to come off as proper in each attempt of creating new relations with important people, potential clients, or customers. Even though it sounds like an outdated tool, a name card is still often deemed as necessary and only proper especially in formal business. Some countries are even strict about this. So, there’s really no reason for you to not have a name card.

As you try to design a name card, you have to remember that you can’t do it without much thought. A name card’s design is important in determining whether or not it is capable of effective information delivery as well as leaving a strong impression. Here are some tips that you should take note of for name card design.

1. Content

There should be not too much information put into the design of your name card. Always remember to keep it simple, including the information provided. Still, you have to make sure that the information that you put in the design of your name card is the most relevant ones and the quickest way people can reach you. Ones that can easily lead them to you. Keep the information to a minimum, and keep it professional as well. Leave out too personal information like your home address. Keeping it to a minimum ensures a name card that looks neat and aesthetically pleasing, avoiding a design that comes off as cramped and overstuffed.

2. Font

The decisions regarding font including font type or font style, font size, and font color lead to the legibility of a name card. The content of a name card can only be seen and read if you choose the right font style, size, and color. What you have to remember about this, again, is simplicity. You don’t want to choose a font that is overly stylized or too fancy. Fonts like this don’t look nice on name cards and they don’t make it easy for people to read the content of your card. Even though you want to keep it simple, you have to still try to make it look interesting. So, find a font that is straightforward and clean yet looking sharp and professional. The content of your name card should not come in a font size that is too small or too big. Keep it modest and make it just enough to be read easily from a reasonable design. As for the color, you have to make sure that it stands out against the background color. Avoid, for example, choosing yellow text on a white background. This is difficult to read. Instead, try to do it with a black background and a yellow text. This way, the words will stand out more.

3. Quality

In order to achieve a high-quality name card, you first have to find a good printing service with a wide variety of paper stock ranging from decent one until the expensive type of paper stock that you can choose and adjust to your resources and needs. Then, you can also choose finishes to enhance the look. Experienced printing service with high-quality equipment can provide this service for you.

Advertising and marketing for your business or events is important whether it is small or big. It is crucial to gather audience so that it can be successful. If you are seeking for a low cost way to advertise and market your product, then one of the best options you can choose it doing it by using flyer. A flyer may look small and come off as not very effective, but in actuality it is a rather powerful tool as long as you know how to design and print it properly. You have to know how to maximize the true potential of a flyer so that you can get the best results possible, and the way you can do it is by these several useful tips that you definitely should take note of.

1. Professional Digital Printing

Many people do the mistake of trying to produce their own flyer with the common office or home printer instead of handing the design that they have made to a professional printing service. Printing the flyer with a common office printer won’t be able to get you a high quality flyer. It won’t look as nice as professional printers designed for high quality printing. Moreover, without the help of a digital printing, you won’t be able to choose a material that can bring the best of your design and you won’t get the access to finishes that might make your flyer look more interesting. A printing service can definitely complement what your company does not have regarding resources or skills. In the end, using the service of a digital printing will help you save money and time since they work effectively and can offer you a good price deal too.

2. Effective Distribution

After producing your flyer, of course you need to distribute it around. Now, distribution can not be done blindly, as in you can’t just hand out your flyers to just anyone. You have to know the right people for your promotion and the place you can find them the most as well as the right approach method that they prefer the most. You can choose to hand out your flyer directly to your potential customers in high traffic areas, send your flyer through mails or have them delivered to their house, attach your flyer in each purchase of the customers of your product or service, or slip them in publications like magazines or newspapers, or any kind of methods that you have in mind.

3. Study Target Audience

In correlation to the previous point, you have to first clearly know what kind of people you want and most suitable for your promotion. This can also determine the design of your flyer so that they can appeal to your target audience. It is best to do a focused advertising and marketing that is customer driven instead of pushing what you have toward them without knowing what works best for your target audience so that your efforts will be more effective and successful.

The time when you need to exchange contact information as you engage with other businessmen or professionals in your line of work often happens. Even though technology has advanced so much now, the use of name card is still often regarded as proper. As a professional, you must always carry a number of name card around with you in your pocket as you don’t know when the opportunity will happen.

A name card must be able to provide contact information accurately and effectively. But that’s not all. A name card must also be able to give off a good first impression so that you can get closer easier and gain greater opportunities in the future from the built relationship with other firms, potential clients or customers, other people in your profession, and so on.

Here are a few ways you can make your card stand out and come off as strong so that you can get remembered easier by people and regarded as proper.

1. Choose Bold Colors

Be brave with the choice of colors that you use for the design of your name card. Colors that are vibrant stand out more and they surely catch the attention of people a lot easier. You are free to choose between using solid color or even gradient for your name card, but make sure that all the colors that you choose work well with each other instead of looking tacky. Don’t be shy and make it full color so that your name card will look lively with them. If you represent a business or a brand that already has a designated color, then make sure to include that in your design for a subtle brand awareness promotion.

2. Card Stock

Don’t be average. You can choose premium quality card stock for your name card printing. Premium card stock are thicker and more durable than normal papers, but they also cost slightly more. However, this is worth it. They usually give off a different look and feel and they can produce sharper images or graphics if there is any. They can also work well with certain types of finishes that don’t really work on lightweight papers, such as embossing or debossing that can really make your name card look a lot more elegant and expensive.

3. Finishes

There are many different types of finishes as an extra final touch that you can choose for your name card after the printing process. Commonly, people choose to coat their name card so that it will look shiny and even more durable because with coating, your name card will be resistant to water better than not. Other types of finishes that you can choose are embossing, debossing, die-cutting, laminating, and others.

Tips: Never try to print your name card on your own, especially with limited equipment like a common office printer. Always hand the design of your name card over to a reputable printing service so you can get a stack of outstanding looking name card that supports the professional image you seek as you hand them out to the recipient of your choice.

To acquire high quality name card that can impress the recipients of it, you have to first design it the best way possible. Then, you have to find a good printing service that can provide high quality printing for name cards as well as finishes to make the final product look better.

The designing and printing process are equally important, because with a good design that considers the printing process, you can get an outstanding result. If you only prioritize one, then you won’t get a name card that is good enough to leave a strong and lasting impression upon its recipient.

To design a name card that can support high quality printing, here are the things you have to know:

1. Text and Graphics

Pay attention to the cut line. Remember to keep the text and artworks of your name card to be positioned at the very least 1/8 inches from the edges of the name card to avoid it getting trimmed from getting too close to the ends of the card. Even with the bleed area, it is better to keep this distance in mind.

2. Bleed area

What is a bleed area? Well, a bleed area is an area around the frame or edges of the name card that is purposely left blank. This part will help the printing service in the name card trimming process to avoid getting any part of the naem card from getting cut off. This can also help you to get uniform name card with accurate size and shape. The required size of bleed area may vary depending on the printing service so you always have to check with the printing service and ask them the measurement that they need for an ideal bleed area.

3. Background and border

To avoid getting a blank or clear part of the name card upon printing, you have to design the border and background of the name card to be over the edges of the designated side.

4. Design Resolution

Always work in 300 dpi. This resolution ensures high quality printing where you will get a sharp and crisp image that can make your name card look proper and professional. If you are not really sure whether or not your design will do well upon printing, then you should try zooming it all the way to 600%. This trick will help you see the quality that you will get after you print your name card. If it gets stretched or pixelated, then your name card will most likely get a bad quality. If so, then you have to change any element in your design that has a low resolution so that it can look good no matter what size of name card you print in.

5. Color Process

There are two color processing that are most popular, which are the RGB and CMYK. RGB colors are often found displayed on your monitor, and usually is the default for designing software. However, it is not very ideal to design in RGB because the printer for producing name cards will print the design in CMYK colors. With this difference, you won’t be able to get accurate colors in the final product. So match up the colors you use for design and the colors used by the printer inks.

To make a good flyer, there are a few things that are important to be taken into consideration. Designing a flyer isn’t as simple as putting everything together and immediately printing it. You have to pay attention to each and make sure that they all create a look that is pleasant to the eyes. And most importantly, the flyer that you design must be able to deliver the core message that you want to let people know about, whether it is about your business, product, service, event, campaign, or anything else.

However, designing it well is not enough. You should try to look more interesting and definitely stand out in the crowd and leave strong enough impression upon people by applying these tips for your flyer production:

1. Finishes

There are several types of finishes that you can choose to use on your flyer so that the final product will look more interesting. You can either emboss your flyer, die-cut it, or any other types of finishes that suit the type of flyer paper. You have to first consult with the printing service to know which are possible to do and will look good on your flyer. At the very least, the choice of your finish must be able to put emphasis on the headline or the focal point of the flyer.

2. Print in High Quality

Designing an interesting flyer is not enough. You have to make sure that it is printed in high quality, with a printing service that is experienced and using equipment that are perfect for flyer printing. This way your flyer will look more proper and people can be more convinced of your promotion if you hand them out high quality flyer. To support high quality printing, you have to make sure that the design has a minimum resolution of 300 dpi, including all images or graphics on it.

3. Fold

Choosing to make your flyer foldable can really make it look unique. Not only that, foldable flyer can also provide more information because it has more space. If you are trying to let people know about something that needs a lot of details, then this option is really good for you. Although the design might be a little more complicated to do, it can definitely make you more remembered and look more impressive.

  • Full Color

Never forget about printing your flyer in full color. Avoid choosing to save money and print it in monochrome or black and white because it is unattractive. Choosing the right vibrant colors to use for your flyer can really help you to grab people’s attention as they take a look at your flyer or get their hands on it. Color is the easiest way for you to reach your customers and reel them into reading your flyer. You can also include some helpful graphics that aid you in explaining your points in the flyer. These graphics should also be in colors, and you have to make sure that it is of high resolution for high quality printing.

Prepare These Before You Submit Your Name Card Design to a Printing Shop

Using the service of a printing shop is the best decision when it comes down to making name cards for professional purposes, such as business. Printing services are reliable and they are capable to print in a large number within a short time in a  high quality.

To put it simply, all you have to do to have your name card processed is that you only need to hand in the design of the card to the printing shop. However, you have to make sure that your design has already accounted for the important things to ensure the quality of the name card.

1. Text and Graphics

For this aspect, you have to pay attention to the cutline. The design of your name card is better if the text and artwork are positioned at the very least 1/8 inches away from the edges of the design. This will ensure that the content to not get accidentally cut during the trimming process due to being too close to the edge.

2. Bleed Area

Making sure that your design already includes a bleed area also helps in avoiding getting the content of your name card from getting cut off. Bleed area is the area that is left blank for the trimming process after your name cards are printed. This blank area covers the sides around the cards. Before you submit your decision, you have to convert your design to PDF to make sure that nothing changes or shifts when the file is opened on a different computer. Always ask for the ideal bleed area that the printing service wants before you start designing your name card.

3. Background and Border

The background and border (if there is) of the name card design should go over the edges of the designated side so that later on when printed, there won’t be any clear/blank part that ruins the aesthetic of the design.

5. Resolution

Pay attention to the resolution of graphics or images that you use in the design of your name card. Any images inserted must be of high quality, meaning that it has a resolution of a minimum 300 dpi. This is to avoid the image from getting stretched or pixelated once it gets printed. Try to zoom in to 600% as you design your name card to see if the image still retains its sharp quality. If not, then you shouldn’t use it and find a higher quality image with better resolution.

6. Color Combinations

Printers usually use CMYK color combination for their inks, meaning that they mix the color cyan, magenta, yellow, and black to create more colors according to the design of the name card. However, if you design it in RGB color that is commonly used in design software or application, the color may come out different once printed. To avoid this, make sure that you match the color combination and change it from RGB to CMYK. This way, you’re designing in colors that are more accurate and the result will be more satisfactory in the end.