Promoting your business with creative marketing campaign is very important to ensure the continuity of your business. Are you worried about not having enough budget to do a proper marketing campaign? Or are you trying to save up more cash for other important things, such as the core operation of your business? Don’t worry, you can try out one of the most reliable low cost alternative to marketing using flyer as your marketing tool.
Flyer is still popular among many businesses from small to big, making flyer printing as one of the most requested service in a printing service.
Choosing a quality printing service or printing shop is important, but before that, you have to make sure that you have an outstanding flyer design so that you can market your business or product well.
If you are one of the people who are not familiar with designing software, there’s no need to fret. These days, there are a online templates that you can get for free. They are open to be adjusted the way you want it to be and they are certainly beginner friendly.
Now, all you have to do is understand what you should do to get a good flyer design.
1. Focal Point
This is an important part that needs to be present on your flyer. It needs to do more than just be there. A focal point of a flyer, which is the headline of it, must be able to attract potential customers that you hand out your flyer to. The headline or focal point of your flyer should be the unique part of your flyer, designed in large font and usually bold to attract more people’s attention. You can even use the help of images that can make it look more interesting. The color choice for a flyer is also important so that it can pop out more upon printing and definitely catch the attention of the flyer recipient. The color of the headline part of the flyer should be of high contrast with the background color. If the background is light, then you should choose dark color for the text so that it can be easily read, too. For example, if the background of the flyer is white, then black would work perfectly because the colors are of high contrast with each other. The focal point of your flyer also needs to ‘look’ nice. Meaning that it has to have a font style that is attractive yet not too overbearing. Definitely avoid using fonts that are overly designed because they can’t be easily read, let alone understood.
2. Emphasize on Benefits
In order to be able to make an interesting marketing campaign, you also have to know about how to distribute it because a good design and quality printing are not enough. Promote what are the good or positive benefits that customers can get if they use your service, product, or engage with your business as you hand out your flyer. You also have to make sure that the good points are included in the flyer design. It is important to maintain company image.
3. Be Unique
Try to be interesting not only in the way you distribute your flyer, but also definitely in your design. What you can do to make your design more interesting is by using call to action sentence or make it into a discount coupon. People will be interested in your flyer more that way, and it is less likely that your flyer will get thrown away because it will be useful for them to redeem their discount with your flyer.