External Resources: Professorprint.com

Custom Business Cards

Everyone has a business card so simply pulling out a plain white paper card probably won't impress too many people these days. In order to make a solid impression with clients and prospects you need to create custom business cards that will be effective in getting the attention of the people you need to be in front of. Creating unique custom business cards is easy to do when you use the online services of Professor Print. With plenty of custom options to choose from including plastic and metal cards, full color, photo images and magnetic backings we have the right tools to make your business card stand out.

Before you set out to design a custom business card consider your profession and the people you will be working with. The designs that will work for a realtor won't necessarily be the same for a florist or plumber and you need to understand your market to design the best cards possible. Business cards are more than just a way to promote yourself and your company, it's also a tool to engage with your market and the better designed a card is the more likely people in your industry will relate to it. When you know who your market is you'll have a better idea of how to get their attention with custom business cards that are designed with the right message in mind.

When designing custom business cards, be careful not to go too overboard. There's affine line between being unique and being confusing and if you design a card that has too much text, distracting colors and images that don't quite fit you could risk losing the interest of the people who receive your cards. In business the attention span can be quick and if your card is too busy to grasp don't expect executives to waste a lot of time trying to figure it out. Try to be as simple and direct as possible with your card so you can give clients a clear understanding of who you are, what you do and how you can help them. As long as this is conveyed clearly you will have a much better chance of getting call backs.

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